January 15, 2025

Imagine a world where businesses, governments, and innovators can seamlessly collaborate to create truly sustainable solutions—because they all speak the same language.⁣

For years, the circular economy has been an exciting vision, but the lack of a shared framework to talk about circularity has often slowed progress. Different methods, disconnected data, and unclear metrics made it hard to align efforts.⁣

That’s why the upcoming publication of 𝐈𝐒𝐎 𝟓𝟗𝟎𝟒𝟎 is such a game-changer.⁣

This new standard is about more than technical specifications. It’s about creating a common language—a way for everyone working on circular solutions to connect, share, and innovate more efficiently.⁣

As this standard enters the publication phase, it’s a moment to reflect on how far we’ve come and how much more we can achieve when we work together. The journey to a circular economy is still unfolding, but with tools like 𝐏𝐂𝐃𝐒 - 𝘗𝘳𝘰𝘥𝘶𝘤𝘵 𝘊𝘪𝘳𝘤𝘶𝘭𝘢𝘳𝘪𝘵𝘺 𝘋𝘢𝘵𝘢 𝘚𝘩𝘦𝘦𝘵 - the path forward feels a little clearer.⁣

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