Two major challenges hinder the implementation of circular economy (CE) models: a widespread lack of common understanding and fundamental knowledge of CE principles, and the absence of comprehensive data and a universal language. These gaps have created barriers to effective CE practices.

We are guided by a simple but profound conviction: making the circular economy a universal reality starts with transparent information flows.
Our journey is rooted in the conviction that standardised, reliable data is the key to overcoming greenwashing and paving the way for truly effective circular practices.

We use the Product Circularity Data Sheet (PCDS) as the basis for our approach and to promote consistency in the way circularity data is handled.